Have a systematic approach for updating product content as needed, either from internal or market changes.Closely collaborate with our sales team to identify the opportunities and create sequences, guides, videos that help drive revenue.Have a deep understanding of the SaaS sales industry buyers and the competitive landscape.Create a plan to publish and update product assets such as product feature blog posts, product newsletters, battlecards and other sales materials.Work with the Product and Data teams to identify key events in-product that drive growth and reduce churn.Build a messaging framework across our buyer personas.Gain a solid understanding of the product, market space & competition.Create tailored messaging for our buyer personas to drive enterprise and new feature adoption.Support content creation for product blogs, newsletters and the product features on the website.Manage sales enablement collateral such as battlecards.Collaborate with the Product and Data teams to identify customer trends and identify opportunities for upsell and cross-sell at all customer lifecycle stages.Monitor the competitive landscape and identify opportunities for differentiation, product development and campaigns to drive customer engagement with Mixmax.Be the voice of the customer for the organization, bringing their insight and feedback to other departments.Own user-generated content such as reviews and testimonials. Manage GTM for new features and packages.Develop messaging and positioning for all buyer personas.This role can be based anywhere in the US or Canada. You will be the voice of the customer and an expert on our competitors, creating compelling messaging to differentiate Mixmax. Mixmax is the #1 product helping Revenue teams to become automatically proactive by eliminating busywork for a flawless customer experience.Īs a Product Marketing Manager for Mixmax, you will work with Product, Sales, Success and Marketing teams to drive feature adoption and GTM strategy.
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